The Development of Marketing Mix of Historic Sites to Promote Sustainable Tourism in UdonThani Province

Abstract

The aims of the study were to study the marketing mix, to assess the marketing potential and to find the ways for developing the marketing potential of the historical sites in UdonThani province. The Twenty - six participants were separated into three groups; policymakers, tourist attraction operators and experts. The tools used were the interview and the questionnaires. The results showed that UdonThani province had the important historical sites with local identity but the marketing promotions to tourists was low. The personnel have the knowledge and the ability to provide service. The government, the private sectors and the locals were participated in tourist’s attraction developing. Wat Pho Sri Nai Archaeological Excavation Pit had the most marketing potential of historical site at 160. The ways to develop the marketing potential of historical site and to develop the sustainable tourists’ attractions were to identify and create identity for tourist attractions, to organize the excursions to other tourist attractions links, to prepare the various media for more tourists assessing and creating the collaborations with the relevant agencies.