Approaches of Supply Chain Management of Tha-sa-an’s Community Enterprise of Hydroponic Vegetables, Muaeng District, Songkhla Province

Abstract

This research was aimed to analyze operation situation and approaches of supply chain management of Tha-sa-an’s community enterprise of hydroponic vegetables, Mueng District, Songkhla Province. As it was conducted as a participatory action research, its samples were consisted of the community head, members, key leaders of the enterprise, and the concerned representatives of government agencies from Khao Roop Chang municipality and Songkhla Provincial Agricultural Office. Research tools were surveys, in depth interviews, and group discussions. Qualitative data analysis was done by the use of content analysis counting of all question-answer relationships as aimed. Several supply chain management approaches of the Tha-sa-an’s hydroponic vegetable found are as follows: 1) The community should be a learning center for production techniques of hydroponic vegetables in accordance with GAP’s standard of production, and for introducing the Sufficiency Economy to people. 2) The community should add many advertisings and public relations to every level of customers for hydroponic information of the products’ quality, and channels of distribution more accessible. 3) To maintain the community’s marketing strategies, its production plan should be appropriate for all season changes. 4) The community should build marketing alliances for its distributing unit of the products, central pricing, and forwarding products to main markets