Cultural Capital Development and Tourism Attraction Management for Culture Village Wiang Tha Kan, San Pa Tong District, Chiang Mai Province

Abstract

This study aimed to investigate cultural capital for tourism and destination management, cultural identity of the ethnic Yong, Kuen and Yuen of Wiang Tha Kan, and the plan for cultural capital development to creating cultural activities and destination management for culture village of Wiang Tha Kan, San Pa Tong district, Chiang Mai.  The research was conducted with participation of the inside dimensions. A study was created containing mixed methodology research of qualitative and quantitative methods.  The data collection methods used were focus - group, in - depth interviews, observations and questionnaire.  The participants were people in Wiang Tha Kan. The study results based on content analysis and statistical analysis revealved that Wiang Tha Kan is approximately 1300 years old ancient city and was built around the13^th century in the King Atitayarath of Hariphunchai. There are 7 tourism aspects that a cultural capital can create for culture village. They are 1) History 2) Ethnic 3) Historic site 4) Antiques 5) Culture 6) Local wisdom elite and 7) Farming. Tourism attraction management and the cultural identity of the ethnic are overall at the high level. There are guidelines for developing cultural capital and destination management, using tourism as part of the development plan in the short term :1) the establishment of fund culture village Wiang Tha Kan. 2) creating the Homestead's Wiang Tha Kan.
3) the establishment of a learning culture and Lifestyle Chao Yong. The medium - term: 1) creating a culture Kuang Chao Yong Tha Kan and 2) the landscape dredging the moat and building a bridge over the moat, and the long - term: conservation and cultural heritage to the youth.