Development Paradigm of Community Enterprise of Thai Song Dum Contemporary Craft at Rangwai Subdistrict, Phanom Thuan District, Kanchanaburi Province

Abstract

This research aims to study the development paradigm in the initial phase of community enterprise named “Thai Song Dum contemporary craft at Rangwai subdistrict, Phanom Thuan district, Kanchanaburi province”. Using the participatory action research and movement with three parts of study. There are: 1) the context of community studies, 2) field studies by organizing group events and meetings with the commission and community enterprise members, and 3) Symposium of the research team. In the initial phase of development, community enterprise focused on developing people and organization. The main idea of self-reliance and integration empowerment were employed. Practical way was used to make members and people in the community participate in the operational decisions making, and to create value to themselves and organization. The participatory management system was involved. The leaders must have faith in success. For product development, community enterprise should emphasize on construction of culture symbol adapted from folk wisdom. Especially the symbol with Tangmo design is the essence of local textile design of Thai Song Dum people, which led to cultural-oriented market and use knowledge management to create product value.