Book Review: The Entrepreneur’s Handbook
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Abstract
Business operations in the contemporary world are confronted with highly uncertain and unpredictable changes. As a result, businesses need to rely on clear management systems and step-by-step thinking processes, beginning with opportunity assessment, strategic formulation, funding acquisition, business expansion, and including plans to reap the benefits of the business. A key figure in driving business growth is the entrepreneur or business owner, who plays a crucial role in identifying a stable and low-risk pathway for the business. Looking for best-practice books is one way to achieve success, alongside other approaches. The Entrepreneur's Handbook presents ideas and serves as a practical guide for every step of running a business. The reviewer offers insights that will be valuable to readers in various aspects of practical application.
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References
Harvard Business Review Press. (2018). คัมภีร์เจ้าของธุรกิจ. [HBR Entrepreneur’s Handbook] (ณัฐยา สินตระการผล, ผู้แปลและเรียบเรียง). กรุงเทพฯ : เอ็กซเปอร์เน็ท.