Conserving Cultural Identity through Pottery Patterns of Kubang Badao Village, Pattani Province Local Wisdom Heritage in the Creative Economy Era

Abstract

          This research aimed to conserve the identity of the local cultural heritage through pottery patterns of Ban Kubang Badao, Pattani Province, and to develop pottery products based on the identity of local wisdom aligned with consumer demand in the creative economy. Additionally, it evaluated product and packaging acceptance, transferred knowledge, and promoted distribution channels. An applied research was employed, including document analysis, field interviews with local wisdom bearers, consumer needs surveys, and the co-design of products with the community. The findings revealed two main local pattern groups in Pattani: Langkasuka and Malay patterns. The community selected the “Phikun flower” motif from the Langkasuka patterns for new product designs—vases and plant pots—in both traditional pottery and glazed ceramic forms. Evaluation by 100 respondents showed high acceptance levels (mean = 4.10–4.20), with the highest-rated factors being pattern design, uniqueness, and packaging aesthetics. Furthermore, knowledge transfer to 21 disadvantaged individuals led to three new group members who now earn an average income of 4,000–5,000 THB per month. This demonstrates that local wisdom can be effectively integrated into the creative economy to ensure community sustainability.