Development of Nora Teum Win Wad Museum Learning Center Management at Khu Tao Subdistrict, Hat Yai District, Songkhla Province

Abstract

          This research study was to examine public perceptions, participation, and opinions about the Nora Teum Win Wad Museum Learning Center in Khu Tao Subdistrict, Hat Yai District, Songkhla Province and to suggest development guidelines. Ten important people, including the founder, employees, local experts, and stakeholders, were interviewed in-depth as part of a mixed-method research strategy. A focus group discussion was held with 15 pertinent participants, and a questionnaire was given to a sample group of 400 individuals. According to the study's conclusions, the Nora Teum Win Wad Museum is an essential educational resource for conserving and promoting Nora art, a part of Southern Thailand's cultural legacy. However, there is still a lack of public awareness in the field, especially with relation to internet promotion and information availability. Views were generally positive, particularly with regard to the displays (average of 4.2) and the building and facility (average of 4.3). Public relations, on the other hand, had the lowest average score (average of 3.6). Enhancing public relations channels to reach a larger target population, upgrading facilities, and creating more interesting and interactive shows are some of the development recommendations. In order to maintain the museum's viability as a learning hub and its beneficial effects on society, there should also be additional initiatives that encourage youth and community involvement as well as links to the creative economy.