Guidelines for the Development of the Mobile Application 'Guide Tip' for Community-Based Tourism in Ubon Ratchathani Province

Abstract

This research is qualitative research. The objectives of the research are as follows: 1) to study the feasibility of using the 'Guide Tip' application to meet the needs of travelers, and 2) to explore the appropriate development guidelines for the 'Guide Tip' application to cater to tourists. It is a qualitative research study using in-depth interviews as the research tool. The target group consists of 12 Thai tourists, both experienced and inexperienced in traveling to Ubon Ratchathani province. The data was collected using content analysis and presented in a descriptive approach. The findings of the study regarding the development guidelines for the 'Guide Tip' mobile application, to fulfill the needs of travelers. In terms of design, it was discovered that the important components in mobile application design indicate that the application should not be limited to the Android system only. Moreover, the fundamental principles of application design should include creating a clear and well-structured user interface with distinct sections. In terms of digital marketing, it is important to enhance easy and quick access to the application. The perspective on features and usability suggests that adjustments should be made to improve the accuracy of location searches. In terms of design, the icons should be redesigned to make them more appealing to users. In terms of social interaction, it is recommended to increase marketing promotions, incorporate additional activities, and create an online community. Regarding data/content quality, data verification should be conducted to ensure accuracy, and the application should be regularly updated with comprehensive and up-to-date information.