Creative marketing of agricultural products in Bang Hin subdistrict, Kapur district, Ranong province

Abstract

This research study, entitled "Creative Marketing of Agricultural Products, Bang Hin Subdistrict, Kapur District, Ranong Province," is a qualitative research model. The objectives of this research were 1) to study creative marketing of agricultural products in Bang Hin Subdistrict, Kapur District, Ranong Province and 2) to create added value from creative agricultural products in Bang Hin Subdistrict, Kapur District, Ranong Province. The research samples were selected by purposive random sampling. The in-depth interview form was used as a tool for data collection. The research samples were divided into three groups: 1)5 community leaders in Bang Hin Subdistrict, Kapur District, Ranong Province, 10%; 25 stakeholders of creative marketing of agricultural products in Bang Hin Subdistrict, Kapur District, Ranong Province, 50%, and 3)20 villagers in Bang Hin Subdistrict, Kapur District, Ranong Province, 40%. The results of the research showed that 1) agricultural products of Bang Hin subdistrict, Kapur district, Ranong province were quality agricultural products that were sufficient for the consumers’ needs; 2) people lacked the knowledge of how to sell products online, attractive packaging, and interesting online sales, which was applied to be analytical base to develop product quality and standards so that the agriculturists will pass throught the practical training process to have more knowledge about value added of the process products via branding, alternative selection, and packaging to enter modern retailing in the future.