Cultural Capital Natural and Environmental Resources and the Development for Creative Tourism Management Platformn far Pa

Abstract

This research study aimed to investigate cultural capital, natural resource capital, and environmental resource capital in the area of the Pak Pra Canal community, study guidelines for added value through creative tourism, and develop a creative tourism management platform for the Pak Pra Canal community. The research findings revealed that the remained cultural capital of the Pak Pra Canal community could be categorized into two types: intangible culture and tangible culture. The capital of natural and environmental resources could be categorized into two types: renewable natural resources and exhausting natural resources. Capital in the area consistent with the guidelines for new tourism platforms. The study of guidelines for added value through creative tourism presented that the PAKPRA model is an appropriate guideline for creative tourism. It consists of six processes that are; 1) relationships, 2) co-attitude, 3) participation to encourage creative tourism, 4) creative tourism activity creation, 5) knowledge management, and 6) a program for creative tourism. The development of a platform encouraging creative tourism of Pak Pra community designed into three core platforms that are; 1) the creation of a learning encouragement area through a activity arrangement 2) perception creation platform development through the production of advertisement media, and 3) interaction activation platform development through interactive media which targets tourists. The survey results revealed that these three platforms could increasingly encourage tourists’ perception and interest in attending creative tourism activities in the Pak Pra community.