MARKETING STRATEGY AND NEED TO STUDY ON GRADUATE PROGRAM IN EDUCATIONAL ADMINISTRATION, SILPAKORN UNIVERSITY

Abstract

               The purposes of this research were to determine 1) marketing strategy on graduate program in Educational Administration, Silpakorn University 2) need to study on graduate program in Educational Administration, Silpakorn University and 3) the relationship between marketing strategy and need to study on graduate program in Educational Administration, Silpakorn University. The samples were 148 Master and PhD. Program’s student. The instrument was a questionnaire. The statistical analysis were frequency, percentage, arithmetic mean, standard deviation and Pearson's product moment correlation coefficient.

               The research found that:

               1) Marketing strategy on graduate program in Educational Administration, Silpakorn University, as a whole were at a high level and each aspect were ranking from the highest to the lowest mean: product, people, process, place, physical evidence, promotion and price.

               2) Need to study on graduate program in Educational Administration, Silpakorn University, as a whole were at a high level and each aspect were ranking from the highest to the lowest mean: general or basic education, Occupational education, Family improvement education and Community improvement education.

               3) The relationship between marketing strategy and need to study on graduate program in Educational Administration, Silpakorn University was found at .01 level of statistical significance.