THE LEADERSHIP COMPETENCIES OF WATRAIKHING WITTHAYA SCHOOL ADMINISTRATOR

Abstract

       The purposes of this study were identified; 1) the leadership competencies of Watraikhing Witthaya School. 2) the development approach of leadership competencies. The sample of this research was 118 respondents. The instrument used were (1) an opinionnaire about the leadership competencies of Watraikhing Witthaya School based on Ruben. (2) a semi structured interview based on the development guideline of leadership competencies. The statistics used were frequency, percentage, arithmetic mean, standard deviation and content analysis.
The research finding was as follows:
1. The leadership competencies of Watraikhing Witthaya School, in overall was at high level, considering by aspects has found 1 aspect was at the highest level, which was positional competencies and 4 aspects were at high level sorted according to the arithmetic mean from descending as follows: personal competencies, analytic competencies, organizational competencies and communication competencies.
2. The development guideline of leadership competencies of Watraikhing Witthaya School administrator found that, Administrators should prioritize communication competencies, which requires integrating various motivational strategies to encourage colleagues to make positive changes. Additionally, administrators should study persuasive speaking techniques and psychological principles to enhance their ability to influence others effectively. Active listening is also essential, as good communication begins with good listening, which enables a deeper understanding of others' true needs and identities. Once this understanding is achieved, persuasive communication and negotiation techniques are more likely to succeed. Moreover, promoting a culture of participation and open-minded listening will help leaders better understand situations and communicate clearly, directly, and sincerely. This should be accompanied by qualities such as empathy, sincerity, and kindness, while avoiding egocentric behavior in their professional conduct.