THE DEVELOPMENT OF A COMMUNITY RELATIONS MANAGEMENT MANUAL BASED ON THE FOUR SANGAHAVATTHU FOR WAT WANG HIN SCHOOL UNDER NAKHON SI THAMMARAT PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Abstract

The objectives of this research article were: 1) to study the state of community relations management for Wat Wang Hin School under Nakhon Si Thammarat Primary Educational Service Area Office 2, 2) to development a manual on community relations management based on the Four Saṅgahavatthu for Wat Wang Hin School under Nakhon Si Thammarat Primary Educational Service Area Office 2, 3) to present the community relations management manual based on the Four Saṅgahavatthu for Wat Wang Hin School under Nakhon Si Thammarat Primary Educational Service Area Office 2. This was qualitative research with 15 key informants via in-depth interviews, 5 experts via in-depth interviews, and 7 qualified persons via group discussion to assess the feasibility, appropriateness and usefulness, qualitative data were analyzed using content analysis.

The results of the study were as follows: 1) The study on the community relations management of Wat Wang Hin School found that the school's operations were not comprehensive as the school administrators, teachers, educational personnel, and related parties lack knowledge and understanding of the operational procedures due to the absence of a work plan or manual for studying the knowledge and correct practices. This had hindered their ability to study and perform their duties correctly. 2) The study on the development of a community relations management manual based on the Four Saṅgahavatthu for Wat Wang Hin School found that the manual should consist of processes related to 6 important tasks in community relations management, which were: (1) Community service activities, (2) Receiving assistance and support from the community, (3) Building relationships with the community and other agencies, (4) Basic education institution committee activities, (5) Establishing groups, clubs, associations, or foundations, (6) Public relations by integrating according to the Four Saṅgahavatthu consisting of: (1) Dna (giving), (2) Peyyavajja (kind speech), (3) Atthaciriy (beneficial actions), (4) Samnattat   (consistency in conduct). Each task including: (1) Work procedures, (2) Responsible persons, (3) Operational forms, 4) Reference documents/evidence. 3) The presentation and evaluation of the community relations management manual according to the Four Saṅgahavatthu at Wat Wang Hin School, under Nakhon Si Thammarat Primary Educational Service Area Office 2, in the focus group discussion, experts unanimously agreed that it was appropriate, feasible, and beneficial, and could be implemented effectively.