AN ANALYSIS OF MORAL VALUE CULTIVATION AMONG PRIMARY SCHOOL STUDENTS THROUGH MORAL CARTOON VIDEOS AT WAT KHOK PHO SCHOOL, SUPHANBURI PROVINCE

Abstract

This research article aims to: 1) study problems in moral education among primary school students; 2) study the models and principles of instilling morality in primary school students through moral cartoon videos; and 3) analyze the factors affecting the effectiveness of instilling morality in primary school students through moral cartoon videos at Wat Khok Pho School, Suphan Buri Province. This was a qualitative research study. Data were gathered through documentary analysis and in-depth interviews with a purposive sample of 20 key informants, including school administrators, faculty members, Buddhist scholars, and operational staff. The research instrument used was an in-depth interview questionnaire and data were analyzed and presented descriptively.

The research findings revealed that: 1) The problems in moral education among primary school students at Wat Khok Pho School, Suphan Buri Province, included a lack of motivation among students because they perceived the subject as irrelevant and boring; the traditional teaching method, which emphasized lectures and rote memorization, was not aligned with the students' behavior; the teaching materials lacked appeal; and teachers lacked skills in using modern media and integration. Furthermore, the family and community environment lacks good role models to promote morality. 2) The model and principles for cultivating morality through moral cartoon videos consisted of three main components: (1) clear content that was connected to real life, (2) the use of characters as behavioral role models, and (3) supplementary activities after viewing to stimulate analytical thinking, based on the principles of experiential learning and participation between teachers and parents.
3) Factors affecting the effectiveness of morality cultivation found that success depends on the quality of the video media that was age-appropriate, the role of the teacher in guiding and providing positive reinforcement, the cooperation of parents in being role models, and the creation of an environment both inside and outside the classroom that was conducive to continuous adherence to moral principles.