SCHOOL ADMINISTRATIVE INNOVATION FOR EDUCATION 5.O ERA UNDER SAMUT SAKHON SAMUT SONGKHRAM SECONDARY EDUCATIONAL SERVICE AREA OFFICE

Abstract

The objectives of this research article are: 1) to study the components of educational institution administration innovation in the 5.0 era, and 2) to propose a model of educational institution administration innovation in the 5.0 era and 3) to develop practical guidelines for implementing the model of school administrative innovation for the Education 5.0 era under the Samut Sakhon and Samut Songkhram Secondary Educational Service Area Office.  A mixed-methods research design was employed, integrating both quantitative and qualitative approaches. Data were collected through document and literature review, in-depth interviews with nine key informants, and surveys administered to a target population of 1,135 individuals. The sample size was determined using Hair and a proportionate Stratified Random sampling technique was used to obtain a sample of 678 Additionally, focus group discussions were conducted with eight experts. The research instruments included a semi-structured interview protocol, a five-point Likert scale questionnaire, and a focus group discussion guide. Quantitative data were analyzed using descriptive statistics and Confirmatory Factor Analysis, while qualitative data were analyzed through content analysis.

Findings of the research reveal that: 1) The components of school administrative innovation for the Education 5.0 era under the Samut Sakhon and Samut Songkhram Secondary Educational Service Area Office consisted of six key coponents: value creation and sustainability, integration and new learning, innovative leadership, quality participation, adaptability, and digital technology integration in administration; 2) the proposed model of school administrative innovation for the Education 5.0 era under the Samut Sakhon and Samut Songkhram Secondary Educational Service Area Office demonstrated high reliability and validity, with Cronbach’s Alpha = 0.98, Composite Reliability = 0.980, and Average Variance Extracted (AVE) = 0.90, indicating strong consistency with empirical data; and 3) the 16 guidelines for implementing school administrative innovation for the Education 5.0 era under the Samut Sakhon and Samut Songkhram Secondary Educational Service Area Office were  proposed.