DEVELOPMENT OF A MOTIVATION MODEL IN PERFORMING WORK ACCORDING TO IDDHIPADA PRINCIPLES OF SECONDARY SCHOOL TEACHERS UNDER THE OFFICE OF PHRA NAKHON SI AYUTTHAYA SECONDARY EDUCATIONAL SERVICE AREA

Abstract

This research article aimed to propose the development of a motivation model for teachers in secondary schools under the Office of the Secondary Education Service Area, Phra Nakhon Si Ayutthaya. It was a mixed-method research. The quantitative research used a questionnaire on the motivation needs of 414 teachers and an assessment form on the motivation model for teachers in accordance with the Four Iddhipda of 201 teachers. The data were analyzed using statistics, including frequency, percentage, mean, standard deviation, and needs. The qualitative research used interviews with 10 key informants and focus group discussions with 9 experts. The data were analyzed using content analysis. The research results found that the motivation model for teachers in secondary schools under the Office of the Secondary Education Service Area, Phra Nakhon Si Ayutthaya, consisted of 4 components: 1) Principles of creating a work culture that supported motivation, providing rewards and supporting for developing teachers’ skills and abilities, creating an atmosphere that supported creativity and sharing knowledge, 2) Objectives: Defining short-term, medium-term, and long-term objectives, 3) Integrating the Four Iddhipda with teachers’ motivation, 4) Applications in 6 areas: professional development projects, Coordinating a positive school culture, giving awards and honors, work-life balance, unity with colleagues, access to resources, and the overall evaluation results of the model development were at the highest level. When considering each aspect, it was found that the evaluation results were at the highest level in all 4 aspects: usefulness, feasibility, appropriateness, and correctness, respectively, which could be summarized as the research knowledge, namely PHABUA.