AN ANALYSIS OF THE PRIORITY NEEDS IN THE ACADEMIC MANAGEMENT DEVELOPMENT OF SECONDARY SCHOOLS IN PHATTHALUNG PROVINCE BASED ON THE CONCEPT OF READING LITERACY

Abstract

This research article aims to study the hierarchy of needs for the development of academic administration of private schools in Phatthalung Province, according to the concept of reading literacy. This research uses a descriptive research method. The tools used in the research were questionnaires, and the statistics used to analyze the data were: frequency, percentage, arithmetic mean, standard deviation and the modified Priority Needs Index (PNI_Modified). The survey respondents were all school administrators and private secondary school teachers in the Phatthalung Province, totaling 95 people. The research findings revealed that 1) Current conditions were at a moderate level, with curriculum development having the highest mean and the measurement and evaluation aspect having the lowest mean. The desired condition was at a high level, with the teaching and learning management having the highest mean and curriculum development with the lowest mean. 2) The Needs Index of Academic Administration Development in Private Schools in Phatthalung Province based on the concept of reading literacy as a whole was 0.332 (PNI_modified = 0.332). When considering the scope of academic administration, it was found that the measurement and evaluation aspect had the highest PNI_Modified, followed by teaching and learning, and lastly curriculum development with the lowest PNI_Modified