A NEEDS ASSESSMENT OF DEVELOPING MANAGEMENT TOWARD EXCELLENCE UNDER THE BANGKOK METROPOLITAN ADMINISTRATION BASED ON MEDIA, INFORMATION AND DIGITAL LITERACY

Abstract

The purpose of this study was to study a need assessment of developing management toward excellence under the Bangkok Metropolitan administration based on media, information and digital literacy, using descriptive analysis. The population was elementary school under the Bangkok Metropolitan administration consisted of 328 schools. The informants were the school administrators, the teachers work in the school’s quality assurance department, the students who studying grade 6, totally 543 people. The research instrument was a questionnaire on need assessment of the Bangkok Metropolitan administration based on media, information and digital in which the implemented statistic features were frequency distribution, percentage, mean, standard deviation and PNI_Modified. The results of the research revealed as follow: 1) The highest priority needs for school developing toward excellence in schools under the Bangkok Metropolitan Administration based on media, information and digital literacy in aspects of results was workforce (PNI_Modified = 0.173). The highest priority needs for school developing toward excellence in schools under the Bangkok Metropolitan Administration based on media, information and digital literacy in aspects of process considered by the order of need index as follow: 1) students and stakeholders 2) evaluation, analysis and knowledge management and developing performance 3) strategies 4) organization leading and 5) workforce. The highest priority needs of the sub-elements of Students and Stakeholders is Students and Stakeholders engagement to enhancing student to create media information and digital literacy (PNI_Modified = 0.181).