EMPLOYEE’S LOYALTY FACTORS: THE CASE STUDY OF A JAPANESE – THAI MULTINATION COMPANY

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Waranya Jammahk
Hathaikorn Panngum
Kingkaew Eiamchalam
Pilapun Phonarin
Nipat Jongsawat
Jirangrug Samarkjarn

Abstract

The purposes of this study were as follows; 1) to examine the factors that make employee’s loyalty in organization, 2) to investigate the relationship between personal characteristics and employee’s loyalty factors, and 3) to find that what is the other factors that employee expectation from their organization and motivate them to more loyalty The population used in this research consisted of 31 current employees of a Japanese-Thai Multination Company. Mixed Methodology Research (Quantitative research and Qualitative research) were used to analyzed the data. A questionnaire was the instrument in this study, comprising closed-ended question, Likert matrix questions and in-depth Interview. The Statistical Package for Social Sciences program was used to analyze the data. The data received were analyzed by descriptive statistics [these were frequency, percentage, mean, and standard deviation], and inferential statistics [T-Test, and F-Test (One-way ANOVA)]. If the difference with pair-wise comparisons at 0.05 was found, the Least Significant Difference was used to determine the difference. The result of this research reveals that all factors affected their loyalty to the organization with agree level of overall engagement. The most factor that has mean of overall agreement with the employment benefits aspect having an effect on their loyalty to the organization was  = 4.39 which were “agree level." The relationship between personal characteristics and employee’s loyalty factors, employees with different personal characteristics don’t have different opinions on factor that influent organization loyalty and status at 0.05 of statistical significance. The other factors that employee expectation from their organization and motivate them to more loyalty are family welfare, a chance for career growth and salary increase.

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How to Cite
Jammahk, W., Panngum, H., Eiamchalam, K., Phonarin, P., Jongsawat, N., & Samarkjarn, J. (2021). EMPLOYEE’S LOYALTY FACTORS: THE CASE STUDY OF A JAPANESE – THAI MULTINATION COMPANY . Journal of Educational Review Faculty of Education in MCU, 8(1), 235-245. Retrieved from https://so02.tci-thaijo.org/index.php/EDMCU/article/view/248330
Section
Research Article

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