STRATEGIC MANAGEMENT MODEL OF PRIVATE VOCATIONAL COLLEGES FOR LEARNING SOCIETY IN NAKHON NAYOK PROVINCE

Abstract

The purposes of this research article were 1) to study the state of strategic management of private vocational colleges for learning society in Nakhon Nayok province, 2) to develop of strategic management model of private vocational colleges for learning society in Nakhon Nayok province, and 3) to evaluate strategic management model of private vocational colleges for learning society in Nakhon Nayok province. The research process consisted of 3 steps as follows: Step 1 was to study the state of strategic management of private vocational colleges for learning society in Nakhon Nayok province by using questionnaires included 3 executive managers, 4 deputy director all of 4 departments, 1 responsible person of internal quality assurance system, 7 college board with the total number of 15 people acquired by purposive sampling. Step 2 was to develop the strategic management model of private vocational colleges for learning society in Nakhon Nayok province by using questionnaires included 20 of strategic management experts. Step 3 was to evaluate the strategic management model of private vocational colleges for learning society in Nakhon Nayok province using an assessment form. The target groups were 5 people of private vocational college executives, 5 people of college administration experts, and 5 people of vocational education management experts which in total number of 15 people. Descriptive statistics were used for data analysis which consisted of mean and standard deviations. The findings showed that 1) Results of strategic management state of private vocational colleges for learning society in Nakhon Nayok province in overall at a very high level. 2) Development of strategic management model of private vocational colleges for learning society contains 5 main components included (1) internal and external environment analysis, (2) mission determination and strategic goals, (3) creating strategies, (4) implementing strategies, (5) control and evaluation. 3) For results of tryout and evaluation of strategic management model of private vocational colleges for learning society in Nakhon Nayok province, overall results showed that it was accurate, appropriateness, possibilities, and benefits that at a very high level.