Educational Transformation Strategies for University Performance Excellence
บทคัดย่อ
This research aims to develop and validate a structural model of educational transformation strategies that drive university performance excellence in Thai higher education. The objectives are to investigate the relationships between external factors and educational transformation strategies, internal factors and transformation strategies, and transformation strategies and university performance excellence. Additionally, the study seeks to construct a practical model for guiding higher education institutions toward sustainable success. The sample consisted of 217 participants, purposively selected from public and private universities in Thailand. These individuals included university executives and quality assurance personnel with significant experience in strategic management. Data were collected using an online questionnaire designed in alignment with the conceptual framework. Data analysis employed descriptive statistics (frequency, percentage, mean, and standard deviation), Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM). The results indicated that both external and internal factors significantly influence educational transformation strategies, which in turn have a strong and direct impact on university performance excellence. Furthermore, transformation strategies were found to mediate the relationships between the influencing factors and performance outcomes. The validated model provides higher education leaders with a strategic framework to respond effectively to digital disruption, policy shifts, and labor market demands. It emphasizes the importance of leadership, faculty development, curriculum redesign, and student support as key enablers of institutional excellence.
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