Development of Media for Public Relations to Build Confidence in the New Normal Community in Samutprakan Province

Abstract

The purpose of this research was to study the process of media development and to assess the outcome of media use for public relations for building confidence in community adaptation in a new way. in Samut Prakan Province Due to the epidemic situation of Covid-19 since 2020, which is regarded as a crisis that occurs around the world, including Thailand.  This research is a qualitative research consisting of research tools, namely an interview form. District public health, community leaders and media production operators Data were analyzed using descriptive data analysis, analysis and Interpreted based on the concept of public relations process and design of public relations messages. Synthesize information Determine issues and guidelines for media development Create and develop media Critique and edit the media accordingly. and assess the results obtained from using media through various channels to the targeted people.

The results showed that The provincial, district and village governments have disseminated information, knowledge and understanding about the COVID-19 epidemic. a variety of forms such as the situation of the disease, causes, symptoms, coordination with various agencies in the treatment process The severity of the disease, symptoms and methods of self-protection. And there are many types of communication media such as mass media, print media. audiovisual social media and media activities While people still need some information, such as reasons for the need for people to comply with the Samut Prakan provincial announcement on measures to prevent and stop the spread of COVID-19. There are two types of media that should be developed, designed and created: 1. Video media and 2. Audio media. And has created two foreign language media, namely Myanmar language and Cambodian language.