Street Art Value for Creative Economy

Abstract

The objectives of this research were to study the development of street art value for creative economy and to enhance competitive potentiality in the street wear fashion industry to be guidelines for creating value of street art which would lead to model of creative economy concretely. By using research and development method taking street art types to develop product strategies together leading 3 brands of real good in order to modify and develop the product before production and marketing. The results would be guildelines for street art value production leading to creative economy in accordance with the objectives of the research as follows 1). Turn the creativity of street art into brand building. It was found that the most suitable styles of character, font and tag were casual, modern and gorgeous. The most suitable types of emotions were dynamic, dreamy, rebellious and appealing 2). The model of creative economy in creating Streetwear Business Model consists of 6 steps as follows -- Step 1: Write a business plan and conduct market research survey. Step 2: Create brand identity and logo. Step 3: Build a brand strategy. Step 4: Test and develop the products. Step 5: Develop public relations plan and distribution channels. Step 6: Conduct evaluation.