A STUDY OF INFLUENCED FACTORS ON WORKERS’ CHOICE OF VEHICLES IN KAO SAMUI, SURATTHANI PROVINCE

Abstract

the objectives of research were to study the factors influencing the choice of vehicle, to studdy the utility of vehicles choice to travel and study the travel from for work of factors in Koh Samui, Suratthani Province. Method of study, the sample were workers in Koh Samui, Suratthani Province. Data analysis used multinomial objectives regression model. The research showed that variable & that influenced the choice of car and motorcycle were education and distance. The variable & of bus were income and distance. The most utility choice vehicles in the commuting car was 14.17 while the motorcycle was 13.11 and the bus was 1.54. The probability of using car was 0.7439172 while motorcycle was 0.2560804 and bus was 0.0000024. Therefore, the most modulate choice to reduce the use of vehicles and support vehicles was a form of a personal ride can and motorcycle. The government or related agencies should adjust infrastructure to support the traffic condition and for safe travel.