Factors that Affect the Intention to buy a Family Home
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Published:
Jan 17, 2018
Keywords:
The Theory of Planned Behavior Attitude towards Behavior Group Reference Influence Perceived Behaviora Control Home Purchase Intention
Main Article Content
Abstract
This paper is purpose to study the 3 main importance factors which are Attitude towards behavior(ATB) Group reference influence(GRI) and Perceived behavioral control (PBC) adopted from the well-known theory of planned behavior (TPB) of Ajzen (1991, pp. 181-182.) Included various dimensions of Groups reference which influence the intention to buy a house for the family. This study divided the influential group into 4 dimensions. Which are spouse, children, elderly and friends. To create an online questionaire. By selecting specific samples through screening questions from metropolitan area people who already have family. The linear regression analysis shows that ATB seem to be the most influential, followed by GRI. While PBC reveal less Influence. However, Children seem to be the most influence in Group reference, followed by spouse. While elderly parents and friends reveal less Influence.
Article Details
How to Cite
[Polek Sangkakoon] พ. ส., & [Atcharawan Ngarmyarn] อ. ง. (2018). Factors that Affect the Intention to buy a Family Home. Journal of Business, Innovation and Sustainability (JBIS), 12(2), 145–160. retrieved from https://so02.tci-thaijo.org/index.php/BECJournal/article/view/81930
Section
บทความวิจัย (Research article)
References
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13. Kim, Y. and Han, H. (2010). Intention to pay conventional-hotel prices at a green hotel - a modification of the theory of planned behavior. Journal of sustainable tourism, 18(8), 997-1014.
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15. Kumar, B. (2012). Theory of planned behaviour approach to understand the purchasing behaviour for environmentally sustainable products. Doctora dissertation, Ph.D., Indian institute of management ahmedabad, India.
16. Levy, D. and Lee, C. K. C. (2004). The influence of family members on housing purchase decisions. Journal of property investment and finance, 22(4), 320-338.
17. Luo, Q. and James, P. T. J. (2013). Influences on the buying behavior of purchasing commercial housing in Nanning city of Guangxi province, China. Journal of management and marketing research, 5(12), 150-160.
18. Malhotra, N. K. (2010). Marketing research: An applied orientation (6th ed.). New Jersey: Pearson education Inc. Publishing as prentice hall.
19. Manorungruengrat, A. (2009). Preferences for detached house: DINKs perspective. Independent study, M.S., Thammasat University, Thailand.
20. Numraktrakul, P. (2011). Factors affecting green housing purchase. Master thesis, M.S, Thammasat University, Thailand.
21. Qualls, W. J. (1984). Sex roles: Husband-wife Influence and family decision behavior. Advances in consumer research, 11(1), 270-275.
22. Sungkamanee, J. (2011). Education for rural development, the ideas and methods. Bangkok: Thailand research fund.
23. Suwandinata, H. (2008). Children´s influence on the family decision-making process in food buying and consumption: an empirical study of children's influence in Jakarta-Indonesia. Doctora dissertation, Ph.D., University of Giessen, Germany
24. Swinyard, W. R. and Sim, C. P. (1993). Perception of children's influence on family decision process. Journal of consumer marketing, 4(1), 25-38.
25. Tarkiainen, A and Sundqvist, S. (2005). Subjective norms, attitudes and intentions of finnish consumers in buying organic food. British food journal, 107(11), 808-822.
26. Vesvarut, C. (2010). Factors Influencing the decision to stay living in the residence of the consumers in amphoe mueang Nakhonpathom province. Independent study, M.B.A., Silpakorn University, Thailand.
27. Ward, S. (1974). Consumer socialization. Journal of consumer research, 1(2), 1-14.
28. Witayapunpracha, S. (2003). Analysis of factors affecting the decision to purchase housing. Master thesis, M.S, Thammasat University, Thailand.
2. Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
3. Bedway, B. (1996). How to help your kids buy a house. Money, 25(11), B7.
4. Chaudhary, M. (2012). Children's influence in family buying process in India. Young Consumers, 13(2), 161-175.
5. Chaudhary, M. (2013). Role of children in the family buying process. Doctora dissertation, Ph.D., Jaypee Institue of Information Technology, India.
6. Childers, T. and Rao, A. (1992). The influence of familial and peer-based reference groups on consumer decisions. Journal of consumer research, 19(2), 198-211.
7. DeCoster, J. (1998). Overview of factor analysis. Retrieved August, 19, 2015, from https://www.stat-help.com/notes.html
8. Gengler, A. (2010). The best way to help your kid buy a home. Money, 39(11), 51-52.
9. George, J. F. (2004). The theory of planned behavior and internet purchasing. Internet research, 14(3), 198-212.
10. Gillani, F. (2012). Impact of peer pressure and store atmosphere on purchase intention: An empirical study on the youngsters in pakistan. International journal of academic research in business and social, 2(7), 323-333.
11. Hosein, N. Z. (2012). Measuring the purchase intention of visitors to the auto show. Journal of management and marketing research, 5(9), 1-17.
12. Jiamsripong, S. (2007). Role and impact of patronage system in rural Thailand. Journal of business economics and communications, 2(1), 71-98.
13. Kim, Y. and Han, H. (2010). Intention to pay conventional-hotel prices at a green hotel - a modification of the theory of planned behavior. Journal of sustainable tourism, 18(8), 997-1014.
14. Kotler, P. and Keller, K. L. (2012). Marketing management (14th ed.). London: Pearson education Inc.
15. Kumar, B. (2012). Theory of planned behaviour approach to understand the purchasing behaviour for environmentally sustainable products. Doctora dissertation, Ph.D., Indian institute of management ahmedabad, India.
16. Levy, D. and Lee, C. K. C. (2004). The influence of family members on housing purchase decisions. Journal of property investment and finance, 22(4), 320-338.
17. Luo, Q. and James, P. T. J. (2013). Influences on the buying behavior of purchasing commercial housing in Nanning city of Guangxi province, China. Journal of management and marketing research, 5(12), 150-160.
18. Malhotra, N. K. (2010). Marketing research: An applied orientation (6th ed.). New Jersey: Pearson education Inc. Publishing as prentice hall.
19. Manorungruengrat, A. (2009). Preferences for detached house: DINKs perspective. Independent study, M.S., Thammasat University, Thailand.
20. Numraktrakul, P. (2011). Factors affecting green housing purchase. Master thesis, M.S, Thammasat University, Thailand.
21. Qualls, W. J. (1984). Sex roles: Husband-wife Influence and family decision behavior. Advances in consumer research, 11(1), 270-275.
22. Sungkamanee, J. (2011). Education for rural development, the ideas and methods. Bangkok: Thailand research fund.
23. Suwandinata, H. (2008). Children´s influence on the family decision-making process in food buying and consumption: an empirical study of children's influence in Jakarta-Indonesia. Doctora dissertation, Ph.D., University of Giessen, Germany
24. Swinyard, W. R. and Sim, C. P. (1993). Perception of children's influence on family decision process. Journal of consumer marketing, 4(1), 25-38.
25. Tarkiainen, A and Sundqvist, S. (2005). Subjective norms, attitudes and intentions of finnish consumers in buying organic food. British food journal, 107(11), 808-822.
26. Vesvarut, C. (2010). Factors Influencing the decision to stay living in the residence of the consumers in amphoe mueang Nakhonpathom province. Independent study, M.B.A., Silpakorn University, Thailand.
27. Ward, S. (1974). Consumer socialization. Journal of consumer research, 1(2), 1-14.
28. Witayapunpracha, S. (2003). Analysis of factors affecting the decision to purchase housing. Master thesis, M.S, Thammasat University, Thailand.