Elderly Use of Risk-Free Media: Creating Media Literate Elderly Health Communicators

Main Article Content

Sirintorn Bhibulbhanuvat
Nuntiya Doungphummes
Kwanchit Sasiwongsaroj

Abstract

This research aims to 1) develop media and digital literacy skills among elderly people, 2) empower elderly people’s sense of self-worth through becoming well-being communicators who can create the right media for their community and change society for the better, 3) gain knowledge about how to develop active aging citizens to becoming elderly media-literate well-being communicators in Thai society. This research applied a Participatory Action Research (PAR) approach with 268 elderly students in 5 elderly schools around Thailand; north, northeast, central, south, and Bangkok. The result shows that elderly participants gained a higher level of media literacy. The use of media literacy spell “Stop-Think-Ask-Act” helped reduce the participants’ risk of media exposure. Taking the role of a well-being communicator made them realize their own value and potential in creating well-being for themselves and their communities. Knowledge gained from this research was the process of developing elderly media-literate well-being communicators; study learning capacity and limitations of elderly, design content and process, implement activity-based learning.

Article Details

How to Cite
Bhibulbhanuvat, S., Doungphummes, N. ., & Sasiwongsaroj, K. . (2020). Elderly Use of Risk-Free Media: Creating Media Literate Elderly Health Communicators . Journal of Business, Innovation and Sustainability (JBIS), 15(3), 174–191. retrieved from https://so02.tci-thaijo.org/index.php/BECJournal/article/view/243561
Section
บทความวิจัย (Research article)

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