The Blue Ocean Strategy to Make Sustainable Difference in Traditional Small and Medium Enterprises (SMEs) in Nakhonnayok Province of Thailand

Abstract

The objective of this study is to analyze the characteristics of target group, supplier and the efficiency of the innovation business towards using blue ocean strategy of the traditional small and medium enterprises (SMEs) in Nakhonnayok Province, to factor analyze by blue ocean strategy of traditional small and medium enterprises (SMEs) in Nakhonnayok Province, to analyze strengths, weaknesses, opportunities and threats in blue ocean strategy of traditional small and medium enterprises (SMEs) in Nakhonnayok Province, and in order to present the blue ocean strategy on the sustainable performance of traditional small and medium enterprises (SMEs) in Nakhonnayok Province. The result that factors affecting customers' decision to purchase products with motivation from family members and the pleasure to have a new supplier come to present information about the raw materials affecting blue ocean strategy of traditional small and medium enterprises (SMEs) in Nakhonnayok Province.