ภาวะผู้นำในการบริหารโครงการพัฒนาผลิตภัณฑ์ใหม่ [Leadership in Managing New Product Development Projects]
Main Article Content
Abstract
The leadership of product project managers plays important roles in managing new product development (NPD) teams in order to make a project successful. However, such teams consist of members from different functional areas, such as marketing, research and development, engineering, production and quality control. Each member has a distinctive working style and is assigned to cooperatively work with one another other throughout the NPD process. In addition, all members are required to intensely and constantly cooperate and often experience conflicts during the project. Therefore, managing NPD teams is challenging and may become a dilemma for the organization.
This article has an objective to build an understanding of different styles of leadership, such as transformational, transactional, and leissez-faire leadership. It also explains the effects of these three leadership styles on the NPD team performance. The content is based on the contingency theory, which explains that different situations require different leadership styles. It contributes to researchers who seek to investigate the impact of leadership styles on NPD project outcomes. In addition, it is useful for management in the organization in order to enhance the capabilities of NPD project managers who then manage NPD team members to work together smoothly in the most effective way.
Article Details
References
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