Journal of Business, Innovation and Sustainability (JBIS)

Journal of Business, Innovation and Sustainability (JBIS) is published by Faculty of Business, Economics and Communications, Naresuan University, Thailand. The journal is an interdisciplinary journal. It is listed in Tier 1 of the Thai-Journal Citation Index (TCI).

The JBIS seeks to publish high quality research that are relevant to business management, economics and communication arts. The journal acts as an intermediate platform for scholars to present and share their interests and expertise as well as to promote academic research to a wider audience.

Thai Journal Impact Factors

ISSN : 3027-6608 (Online)

Announcements

Announcement of Assessing the Quality of Academic Journals Listed in the TCI Database, Round 5, 2025-2029

2025-02-06

Dear all authors,

We are pleased to inform you that the Journal of Business, Innovation and Sustainability (JBIS) has been certified for quality by the Thai-Journal Citation Index Centre (TCI) (Tier 1). The certification is valid from January 1, 2025, to December 31, 2029.

Tier 1: Journals that have passed quality certification and are included in the TCI database. These journals will also be considered for inclusion in the ASEAN Citation Index (ACI). This tier represents the group of journals that scholars should prioritize for publishing their academic work.

Current Issue

Vol. 19 No. 4 (2024): October - December 2024

Published: 2024-12-27

Full Issue

Front Page

บทความวิจัย (Research article)

Modelling Green Chinese Value-Attitude Enhancing New First-tier Cities' Furniture Consumption Market

Chen Ling, Prin Laksitamas
1-20

Leveraging SWOT Analysis for Effective Electric Vehicle Marketing: A Literature Review

Dare Oluwatobi Adekoya
21-41

Sustainable Hotel Business Development Strategies: A Case Study of Hotels in the Eastern Region of Thailand

Thunyanun Somboonrattanachoke
42-58

Developing the Capability of Community Innovator in Managing Waste Agricultural By-products in Chiang Rai Province

Chakkaphan Chaithat, Watcharee Manussanit, Nion Surimongkonlertkun
59-75

The Creation of Prediction Model for the Volumes of Thailand's Orchid Exports by Applying Machine Learning Methodologies

Pongsatorn Tantrabundit, Lersak Phothong, Anupong Sukprasert
76-89

The Intergenerational Co-residence and Happiness of Elders in Thailand

Akkaya Senkrua
90-106

Consumers' Perspective Scale on the Impact of Corporate Social Responsibility of Chinese Games Company

Zheyun Zheng
107-124

Generation Z’s Value Perception and Advocacy of Accommodation Promotions Offered by Online Travel Agencies

Alisa Sony, Pornlapas Suwannarat
125-140

The Causal Relationship Model of Employee Participation, Trust in Coworkers, and Task Performance: Empirical from Salesperson in Thailand

Napatcha Pancharoen, Peevara Parnitvitidkun
141-159

The Impact of Travel Experience on Tourist Satisfaction and Intention to Revisit towards Wellness Tourism in Thailand

Punnapassorn Suntornteerasut, Chonlatis Darawong, Ramida Wongvedvanij
160-179

The Digital Content on Social Media for Tourism Promotion of Wang Krod Community, Phichit

Songpol Chumnumwat, Kittima Chanvichai
180-195

Value Co-Creation Behavior on Hotel Guests’ Revisit Intention: The Mediating Role of Customer Satisfaction and Subjective Well-Being

Chavana Angkanurakbun, Natthakan Pruksorranan
196-212
View All Issues