เผยแพร่แล้ว: 2026-09-30

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บทความวิจัย (Research article)

An Analysis of Determinants Influencing Thailand’s Outward Foreign Direct Investment in BRICS Countries

Chadaphorn Na Nakorn, Sujinda Chemsripong
1-19

Readiness and Skills in Adapting to Industry 5.0 of SMEs in Lower Central Region 1

Charimchit Kerdbanchan, Rattaphon Praneetrattananon
20-34

Lean Management Implementation in Pineapple Fiber Processing Community Enterprises for Sustainable Development

Weerawan Pinchumpholsang, Somjai Srinet, Lapudrada Ewen
35-53

Integrated Marketing Communication as a Driver of Promote Graduate Program

Pattanan Dedkaew, Kittima Chanvichai
54-68

Hotel Brand Loyalty in Western Thailand: A Dual-Analytical Approach Using Structural Equation Modeling and Necessary Condition Analysis

Chananyoo Tintabura, Issarapong Poltanee
69-91

Digital Economy and Employment Quality in China: The Mediating and Moderating Role of Educational Resource Allocation

Siming Jiang, Nirote Sinnarong, Ke Nunthasen, Waraporn Nunthasen
92-113

Marketing Mix Mediation: Lifestyle and Fashion Product Loyalty among Thai Gay Consumers

Phornphot Julsawat
114-132

The Development Guidelines of Wellness Tourism for Affluent Tourists in the Eastern Economic Corridor (A Case Study of Chonburi Province)

Chitlada Pinthong, Chairat Rattanopas
133-150

The Relationship Between Sustainable Event Practices, Shared Value Creation, and Stakeholder Trust: A Quantitative Study of UK Event Venues

Phisunt Tinakhat, James Kennell
151-169

The Relationship Between Green Human Resource Management, Employee Green Behavior, Green Organizational Culture and Organizational Sustainability of SMEs in Bangkok and Surrounding Metropolitan Areas

Yuranan Musor, Rawich Wongsawad, Prasit Pongdamrong
170-187

Innovation, Perceived Value, and Customer Satisfaction as Antecedents of Behavioural Intention: Evidence from the Terrarium Market in Bangkok, Thailand

Narissara Parkvithee
188-207

Experiential Marketing Strategies for Forest Bathing: In-depth Perspectives from Small and Medium-sized Accommodation Business Entrepreneurs

Wannawanat Nongnuch, Wongladda Weerapaiboon, Thanakrit Sangchoey
208-225