เผยแพร่แล้ว: 2026-03-31

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บทความกิตติมศักดิ์ (Honorary article)

Strategic Deployment of Artificial Intelligence to Enhance the Competitiveness of Thai Enterprises

Dr.Chanwit Boonchuay
1-10

บทความวิชาการ (Academic article)

A Moderating Effect of Leadership between Culture and Creativity

Pratsanee Na Keeree, Piyatida Pianluprasidh, Khalid Abdul Wahid, Mihlayifani Nicholas Nyoni
11-24

บทความวิจัย (Research article)

Digital Marketing Strategies and Their Impact on Customer Repurchase Intention in Bangkok SMEs

Saranya Suthivorapongsri
25-37

Entrepreneurial Orientation and Performance of Small and Medium Enterprises: A Systematic Review

Thanakrit Sangchoey, Prommatr Jindachote
38-56

Determinants of the Intention in Sustainable Grocery Shopping Among Thai Generation Z: The Role of Perceived Behavioral Control, Personal Attitudes, and Value Perceptions

Nalinee Mohprasit
57-77

GIS and DIKW Integration for Creative Tourism Policy in Historic Phitsanulok

Paramet Damchoo, Thanawat Khwanboon, Orawan Apichayakul, Panu Buranajarukorn, Polpreecha Chidburi
78-98

The Acceptance of Human Resource Information System (HRIS) Usage for Small and Medium-sized Enterprises (SMEs) in Bangkok and Surrounding Area

Yuranan Musor
99-115

ESG Disclosure and Financial Performance: Evidence from Listed Companies on the Stock Exchange of Thailand

Wareewan Charoenroop, Kornwika Chaiwong, Chamaipon Ratanacharoenchai
116-134