Published: 2025-03-31

Full Issue

Front Page

บทความกิตติมศักดิ์ (Honorary article)

Enhancing Shareholder Value with Net Present Value (NPV)

Professor Dr. Arnat Leemakdej
1-2

บทความวิชาการ (Academic article)

A Comparative Study of Personal Factors Influencing Technology Acceptance Among Mobile Food Ordering Application Users in Bangkok

Boonchai Wongpornchai, Chonlatis Darawong
3-19

บทความวิจัย (Research article)

Entrepreneurial Orientation and Brand Orientation on Competitive Advantage: The Mediating Role Innovation Capabilities of Food Truck Entrepreneurs in Thailand

Niramarn Ngammoh, Pongnarin Pitjatturat, Rawitha Thawiphrom, Kaewta BoonRaum
20-42

An Analysis of The Economic Interdependencies of The Next – Generation Automotive Industry Under Shaped by Thailand 4.0

Pakarat Jumpanoi, Arnon Kasrisom
43-62

Communication To Foster Technology Acceptance Of Telemedicine Among Medical Personnel Under The Covid-19 Epidemic: Case Studies In Medical School Hospitals In Thailand

Pannapat Chankrachang, Peerayut Oraphan
63-78

The Influence of Buddhist Philosophy for Achievement in Mitigating the Negative Impacts onWorkers' Performance during the Covid-19 Era

Charamporn Holumyong, Sirinan Kittisuksathit, Suporn Jaratsit
79-95

A A Pathway to Thai Soft Power: An Exploration of Soft Power Proposals in Post-COVID Thailand

Thanayod Lopattananont, Passawan Korakotchamas
94-112

Determinants of Self-reported Health among Older Adults in Thailand

Akkaya Senkrua
113-128

The Influence of Service Failure, Service Recovery, and Customer Forgiveness on Customer Loyalty: A Case Study of the Omnichannel Marketing Restaurants in the Lower Northern Provincial Cluster 1 of Thailand

Uthen Thatsaringkharnsakun, Sukij Khorchurklang, Kritcha Yawised
129-153