กลยุทธ์การสื่อสารเพื่อถ่ายทอดภูมิปัญญาของเล่นพื้นบ้านของกลุ่มคนเฒ่าคนแก่ ตำบลป่าแดด อำเภอแม่สรวย จังหวัดเชียงราย
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บทคัดย่อ
Communication Strategies for Folk Toy Wisdom Tranmission of “The Khon Thao Khon Kae Group” Padad Sub-District, Mae Suai District, Chiang Rai Province.
The research entitled Communication Strategies for Folk Toy Wisdom Transmission of “The Khon Thao Khon Kae Group” Padad Sub-District, Mae Suai District, Chiang Rai Province which has proposed to study communication strategies for Folk Toy Wisdom Transmission of “The Khon Thao Khon Kae Group” Padad Sub-District, Mae Suai District, Chiang Rai Province, that is a qualitative research which collected by related documents and research papers, in-depth interviews, observation, focus group discussion, civil society from key informants is the member of The Khon Thao Khon Kae Group to participate in the activities of the group regularly comprising developers, folk toy wisdom teacher, the young guides, collectors, the network group “9 Chum Chon Kon Rak Pha” and other related parties by purposive sampling. Result of the research found the PLAY Model is the Model of the communication strategy for participatory was used by The Khon Thao Khon Kae Group which includes 1) P (Participatory Communication) means The Khon Thao Khon Kae Group in the planning process of communication strategy 2) L (Learning) means the learning of how to folk toy wisdom transmission for effective and appropriate for the target receiver as possible 3) A (Activity) means activities used to transmission folk toy wisdom with selected are appropriate and meet the needs of the target receiver 4) Y (Youngers) means the group of youngers whom the target receiver is folk toy wisdom transmission by The Khon Thao Khon Kae Group and the group of target receiver is the community to preserve and carry on folk toy wisdom.