The Causal Factors of Strategic Competence for the Development of Small and Medium-Sized Businesses under the Coronavirus Disease 2019 (COVID-19)
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บทคัดย่อ
This research on the causal factors of strategic competence for the development of small and medium-sized businesses under the coronavirus disease 2019 (COVID-19) used questionnaires to gather data from 400 SME businesses registered with the Department of Business Development (DBD). The study found that strategic advantage (SA) received positive influences directly and indirectly from dynamic managerial capabilities (DMC) and organization capabilities (OC). Upon evaluating each factor, it was found that dynamic managerial capabilities (DMC) directly influenced strategic advantage (SA) at the level of 0.30 with indirect influence at the level of 0.11. Organization Capabilities (OC) were a mediator variable. Additionally, upon consideration of the direct influences with causal correlations with the variable of organization capabilities (OC), direct influences were received from dynamic managerial capabilities (DMC) at a level of 0.23, which supports the research hypotheses.
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