The Adaptation Communication of Foreign Football Player in Thai League: A Case Study of John Baggio
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The research aims to study the communication for adaptation of foreign football player in Thai league, with a particular focus on a case Study of John Baggio adapting to Thai society and employed qualitative research by drawing upon a mixed-method approach based on participant observations and in-depth interviews to collect data from John Baggio and involved colleagues i.e., teammates, coaching teams, and staff. The research found key factors in John Baggio's case adapting to Thai society: (1) John Baggio's personal characteristics of being easygoing and having a sense of humor correspond with the concept of acculturation "Bicultural Identity" refers to a person who adjusts to new culture while retaining old culture. These characteristics foster a positive relationship with Thai teammates as well as an environment enabling to language learning in both Thai and English. (3) Off the pitch area can provide connections outside of the field. (4) Keeping up with Thai NEWS and mass media is beneficial for adaptability.
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