Personal Factors in Entrepreneurs Towards Natural Resource Conservation Management: A Case Study of Community-Based Tourism

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Pornpimon Kampetch
Parichart Sriharan
Pransak Thongyeam


This study is a quantitative research, and the objective is to compare personal factors affecting the conservation of natural resources. The population and sampling is members of the community-based tourism group in Thailand. Because the exact number of population is unknown, researchers determined the size according to the formula developed by Cochran (1953). The level of confidence is 95% and the error level is 5%. The researcher then determined the number of suitable samples for the research which is 385 people.

The results of the research showed that the different levels of members’ education and income, and their membership duration differently affect the level of conservation in operating the community-based tourism namely in terms of; i) the beneficial utilization of the resources, ii) the activities which promote and raise awareness in resource conservation, iii) penalties for those who's destroying resources in the community, iv) the restoration, rehabilitation and improvement of resources to maintain their original condition, and v) the pursuit of additional resources, all of these at the statistical significance level of .05.

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บทความวิจัย (Research article)


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