Factors Affecting The Interest In Using Libra Cryptocurrency
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Abstract
The objective of this study was to study factors affecting the interest in using Libra Cryptocurrency. Using online questionnaires were collected from 400 respondents who use financial service on smartphone and were analyzed by Logit model. The result from Logit model showed that factors affecting the interest in using Libra Cryptocurrency, at the statical level of 0.1, were gender, age, education, salary frequency of using financial service through the application, the experience on purchasing via Facebook network. The additional factors were trust in terms of being supervised by an independent organization, network through friends and acquaintances, acceptance of innovation and technology in terms of low service rate, Quickness & stability and payment without having to exchange to local currency including the factor regarding virtual money. The service provider, from both public and private sectors, can apply this result to improve their own Cryptocurrency
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References
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