Creating Music Programs on Youtube: A Case Study of the Digital Context of Culture in Viewing Music Programs by Viewers in Thailand
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Creating Music Programs on Youtube: A Case Study of the Digital Context of Culture in Viewing Music Programs by Viewers in Thailand. This purpose of study are 1) To understand the context of the YouTube audience in Thailand through the concept "Music Communication" and "Program Creation" 2) To understand the digital cultural context for watching music programs on YouTube for viewers in Thailand. From the study found; "Music communication" has elements of continuation of presenting a variety of dimensions. Use concrete, two-level interpretation through the study of lyrics and music. In the "Program Creation" section, there are elements of presentation through the core of the program. By bringing guests and using the content of the program to attract and continually attract viewers. Youtube music programs focus on presenting featured content and drawing attention ina unique digital cultural context. This is something that has changed the behavior of viewers, which has changed the way of watching music programs from general television channels to watching via YouTube.
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