Main Article Content
This article aims to present a review of the tourism literature focusing on the factors for creating of tourism innovation via information technology. It consists of information technology, creativity, stakeholder, tourism resources, customer experience and knowledge management. The tourism innovation must create value and also create tourist experience. When the tourists received the value and the good experience from the innovation which responds to the needs of the tourists and creates the satisfaction to the tourists, factors can be obtained from both domestic and international research and academic documents. it results in the tourists return to use the service again in the future.
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