Factors Affectinng the Service success in New normal era of Accounting firms in Bangkok and Perimeter

Abstract

The purposes of this research are to study factors affectinng the service success in      New normal era of accounting firms in Bangkok and Perimeter. Population of this research is entrepreneurs registered with the department of business development located in Bangkok and Perimeter. 457,980 more samples 400 operators and have divided the sample stratified random sampling according to the proportion of the population of Bangkok and Perimeter. The questionnaires created by the researcher were used to collect the data and some statistical valves, i.e., frequency, percentage, mean, standard Deviation and multiple regression analysis. The results showed that Service quality factors have a positive effect on the success of service in the new normal era of accounting firms with statistical significance of 0.05. Explicable that accounting firms must provide quality service, prepare accurate accounting and financial statements, on time, reduce the workload for entrepreneurs, Cost saving. Will make the accounting firm successful in service. And the readiness factor of the accounting firm effect on the success of service in the new normal era of accounting firms with statistical significance of 0.05. Explicable that accounting office that is ready will make the accounting firm very successful especially the equipment and modern technology that can be used in the New Normal era.