Developing a Reading Instructional Model for Business English Course Based on Need Analysis
คำสำคัญ:
need analysis, Business English, reading comprehensionบทคัดย่อ
The purposes of the study were to: 1) reveal problems found in English reading comprehension, 2) explore Business English topics that learners are interested in reading comprehension, 3) discover types of learning activities that learners are interested in, and 4) survey the need for the development in reading comprehension. Participants were five English instructors and 44 students majoring in General Management. Focus group interviews and questionnaires were the research instruments to obtain data from a Business English course. The results showed as follows: 1) Problems found in English reading comprehension were lack of knowledge in English grammar and vocabulary, reading contents did not match with learners’ interests, reading comprehension disorder, unattractive reading activities, and lack of opportunities to discuss with others. 2) Topics that learners were interested in were products and services, finance and banking, complaints, and tourism and hotel. 3) Activities that learners were interested in were problem-based, pair or group works, brainstorming, relating to the real world, and the team’s workload must be divided fairly. 4) Learners needed to learn vocabulary through activities, and reading contents must match with the learners’ interests. Also, the activities must be various, group-based, with assignments to enhance English language knowledge.
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