รูปแบบการสื่อสารความเสี่ยงเพื่อสร้างเสริมสุขภาพในพระภิกษุสงฆ์ จังหวัดพิจิตร

บทคัดย่อ

The purpose of this research was to study the risk communication model for health promotion of monks. In the province of Phichit Is a qualitative research study (qualitative research) collecting data with in-depth interviews 10 persons who have performed and related parts, based on research principles, conceptual framework, communication theory Including the theory relating to the cultural dimension of Buddhism and processing create an inductive conclusion on key issues, respectively. And in accordance with the research objectives. The research found that

1. Risk communication form for health promotion in the general public Is a focus on information management for health communication With a public health agency at the area level district level and provincial level are the main responsibilities in risk communication operations to prevent diseases. and health hazards Including the establishment of a working group to prepare the emergency preparedness case for public health focus on creating knowledge understanding with the general public which has important resources to compile content, that has been analyzed by the responsible person to create knowledge .Through various communication channels Such as on television, local newspapers, news distribution halls, infographic brochures, audio clips, video clips for distribution to target groups according to the problems encountered.While the operation of risk communication in the monk unable to fully operate due to communication limitations such as communication channels .Time to provide information various media that sometimes have restrictions on publishing in monks .Communicating with monks with words or languages ​​that are not sure whether they need to be appropriate or not. Including the risk communicator, not aware of the cultural dimension and the principles of communication with monks.

1. 
   Factors that make risk communication unsuccessful are

1.person who acts in risk communication to create health in the monk. the implementation of risk communication that is not comprehensive, especially the cultural dimension adequate disciplinary practices causing the lack of analytical data to create information that is relevant most of them are communication, knowledge or campaign. General public relations There is no problem with the target group as the main point in determining issues to create health effectively.2. Monks when born most of them will treat themselves with students. Or relatives to buy drugs and did not dare to inquire about medical personnel on certain issues because they were not sure whether they were correct according to the method Are disciplinary practices? Causing the symptoms to collapse and be difficult to fix.

1. 3. Monks need a form of risk communication in order to create health by covering the method of practice by proposing risk communication that uses the Buddhist principles and the constitution of the Buddhist monks of thailand in 2017 to apply for creation. Health supplement as well as prevent disease and potential threats to monks.


2. The Buddha statue of the Lord Buddha The prototype of the most complete prototype risk communicator He has the principle of communicating with listeners to be able to benefit from His preaching thoroughly. Which, if used as a basis for communication, is The communicator must know the target group. Must know that the place to display the dharma or communicate it what kind of people are there? Whether by gender, by age, to be used as information in the proper topic of blood and truly benefit the listeners.

                The results of this research can be used for risk communication planning and appropriate health behavior surveillance systems in monks Especially in the field of information dissemination and appropriate risk communication forms About diseases and health hazards To continue to develop, strengthen and prevent the development of appropriate behaviors of thai monks.