Smart city Development Guidelinesfor Smart Governancein Phitsanulok Municipality Mueang Phitsanulok District Phitsanulok Province

Abstract

The objectives of this research were to: 1) examine the level of smart city development in terms of Smart Governance; 2) investigate the factors affecting Smart Governance development; and 3) propose guidelines for advancing Smart Governance in Phitsanulok Municipality. The study employed a quantitative survey together with qualitative interviews. The survey sample comprised 400 residents of Phitsanulok Municipality, and five key informants were interviewed. The research instruments were a questionnaire and an interview form. Quantitative data were analyzed using frequency, percentage, mean, standard deviation, and multiple regression analysis using the Enter method, while interview data were analyzed descriptively. 
The findings showed that: 
1) the overall level of Smart Governance development was high ( = 3.89) 
2) leadership ( β = .138, p = .007) and the application of modern technology ( β = .115, p = .022) significantly affected Smart Governance development at the .05 level, whereas the other factors were not statistically significant; and 3) the proposed guidelines emphasized three areas: improving public access to information technology, developing technology systems, and advancing and applying technology in response to rapid technological change.