CREATIVE ECONOMY DRIVING MODEL ON THE BASE OF SUFFICIENCY ECONOMY NAKHONCHAI BURIN

Abstract

The purpose of this research is to explore villages and communities that are operating in a creative economy model. Based on the sufficiency economy motto to study the conditional factors that influence the drive of the creative economy. and
establishing and confirming the model of driving the creative economy Based on sufficiency economy motto in Nakhonchai Burin group By conducting a research-based research model for driving the creative economy based on the sufficiency economy motto in Nakhonchai Burin Province. This time, the researcher is qualitative research (Qualitative Research) has divided the phase of research into 3 phases, namely phase 1 research, survey of villages, communities that operate in a creative economy model. In the Nakhonchai Burin group In exploring villages / communities of all 4 villages / communities Phase 2 study, study of factors Conditions that influence the creative economy Phase 3 research establishes and reaffirms models for driving the creative economy.
The results of the research were as follows: The drive model is integrated with local people by natural leaders. That product or service must have its own identity. Which evolved from a way of life Tradition Culture and resources available in the area With network partners to help promote and support There is a process to produce good standard products. Meet customer needs The product is up to date. Can be adjusted to suit changing circumstances, have a support market, have public relations and sell
products or services through online media. Once this has been done, knowledge must be passed on to the next generation. To achieve sustainability further