Published: 2020-11-18

Articles

Thai People’s Engagement, Risk from Social Media and Competence in Digital Intelligence and Literacy

phnom kleechaya

1 - 16

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Implementation of Influencer Marketing Strategy for Efficient Brand Communication in The Digital Era

Lalita Puangmaha

17 - 28

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Structural Equation Model of Advertising Factors on Alcoholic Beverage Control Act B.E. 2551 (2008) Influencing Drinking Behavior of Young Adult in Nakhon Si Thammarat Province

Bamrung Srinounpan

29 - 49

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The News Values of Citizen Materials in News of Mass Media

phattar burarak, Samatcha Nilaphatama

50 - 61

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Causal Factors of the Perceived Benefit of Social Commerce Platform

Ummarin Kemor, Thadathibesra Phuthong, Tidathip Panrod

62 - 80

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Antecedents and Trust towards Social Commerce Platform Impacts on Consumer Online Purchase Intention: A PLS-SEM Analysis

Sarasanan Boonmee, Thadathibesra Phuthong, Tidathip Panrod

81 - 102

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Communication Factors in Human Resource Development by In-house Training with Training Management Effectiveness

Jompon ๋Jeebpinyo, Yubol Benjarongkij

103 - 122

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