Published: 2023-10-20

บทความวิชาการ

Cooperative Learning to Foster Creativity through Digital Storytelling

Benjamaporn Jantorn, Kitti Rattanarasi

1-18

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Consumer’s Exposure, Attitude and Purchase Intention Towards Short Video Advertising on TikTok Application in the Context of Beauty Products

Naweeya Daengbunga, Tatri Taiphapoon

19-38

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Soft Power Strategy in Creative Content Industry with Creative Economy in South Korea

Vinijphat Kanyapong

39-59

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Predicting Factors of Impulsive Buying and Electronic Word of Mouth of Instagram Commerce

Paphaporn Thanaruengsakul-Thai, Bu-Nga Chaisuwan

77-101

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สารนิพนธ์ต้นฉบับหรือบทความวิจัย

Factor Analysis of Marketing Communications and Marketing Mix forecasting Customers’ Behaviors in Purchasing Mooyor Sausages in Ubon Ratchathani Province

Panisaya Atijitta

60-76

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