Japan’s Pop Culture and its Global Influence since the Aftermath of World War II
Keywords:
pop culture, economic power, cultural power, Cool JapanAbstract
This paper focused on the influence of Japan’s pop culture from Japan and other foreign countries in each period starting from after the World War II. The study showed that Japan’s pop culture had its dynamic. To illustrate, it changed over time, also over changes in both domestic and international levels. Moreover, the increasing global influence regarding Japan’s pop culture in the 1990s brought about the policy that included pop culture as a part of Japanese culture for the first time ever, named ‘Cool Japan’. This policy had a goal of making the new Japan’s image as the lead exporter of cultural goods, combining with building soft power for the purpose of more political and economic interests in the future.
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