The Development of Sustainable Cultural Tourism Strategies in Kanchanaburi Province

Abstract

The objectives of this research were to: study and analyze the context of cultural tourism in Kanchanaburi Province; 2) to develop sustainable cultural tourism strategies of Kanchanaburi Province; and 3) to certify sustainable cultural tourism strategies of Kanchanaburi Province. Research and Development were used. The data were collected by field study, documentary analysis, in-depth interview of stakeholders, and connoisseurship. SWOT analysis and TOWs Matrix were also used in this study. The collected data were analyzed by arithmetic mean, standard deviation, and content analysis. The research findings revealed that: 1) Context of cultural tourism in Kanchanaburi Province were found that there were several tourist attractions and tourism activities. Tourism activities were related to people’ culture, traditions, way of life, career, belief, and historical stories. 2) the result of the development of sustainable cultural tourism strategies in Kanchanaburi Province found 4 strategies:
(1) strategy for managing cultural tourist attractions and creating awareness of participation of the community; (2) strategy for improving and developing marketing, tourism product and service; (3) strategy for linking tourism routes, and telling tourism stories; and (4) strategy to strengthen cooperation networks in cultural tourism. 3) The result of the certification of the sustainable cultural strategy of Kanchanaburi Province was found at the highest level of appropriateness.