Development of Thai-Cultural Creative Tourism Activity Model on Kanchanaburi-Dawei Route

Abstract

This research aimed to: 1) study Thai-cultural creative tourism route; 2) investigate Thai-cultural creative tourism activities; 3) develop a model of Thai-cultural creative tourism activities; and 4) find out policy suggestions for Thai-cultural creative tourism activities on Kanchanaburi-Tavoy route. The research methodology was a research and development (R&D). The samples were 400 tourists including civilians, and eleven key informants who were academics, stakeholders, and representative of community. An inquiry, in depth-interview, and focus group discussion were used for data collection. The findings revealed that: 1) two significant Thai-cultural creative tourism routes on Kanchanaburi-Tavoy were Kanchanaburi-Hellfire Pass and Muang Sing Historical Park- Ban Kao Spring House; 2) Thai-cultural creative tourism activities on Kanchanaburi-Tavoy route were mainly focused on visiting historical places, particularly during the Second World War, and visiting cultural museums of people in the pass; 3) The created Thai-cultural tourism model was a “Thai-Tavoy Model”;  and 4) The policy suggestions for Thai-cultural creative tourism on Kanchanaburi-Tavoy route were including more public relations from relating organizations in order to promote the importance of tourism, and encouraging more art and cultural learning among people.