Lexical Selection in Food Reviews of Starvingtime Rueangkinruengyai Fanpage

Abstract

This article is to analyze lexical selection in food reviews of Starvingtime Rueangkinruengyai Fanpage. The analysis is based on Jantima Angkapanichkit’s lexical selection theory (2014), Gunstream’s sensory integration theory (2006), and Natchuda Wijitjammaree’s advertising theory (2013). The data were from 460 food reviews in Starvingtime Rueangkinruengyai Fanpage. The findings revealed 3 lexical selections indicating that the food reviews used lexical selections of sensory integration at the highest level (51.59%), namely lexical selections for tasting and food texture, lexical selections of smelling, and lexical selections of visibility. The second is lexical selections of food’s nature (32.63%), namely lexical selections of food’s freshness, lexical selections of food’s size, and lexical selections of food’s quantity. The last is lexical selections for marketing (15.78%), namely lexical selections for food’s price, lexical selections for customers, and lexical selections for sales promotion.